# An AI workshop for a travel company's managers, built on mainland tools.

> The programme, "Innovative Applications and Strategies of AI Agents in Culture and Tourism", ran three sessions covering itinerary design, customer-feedback analysis, social content, posters and video, and an AI customer-service persona.

- URL: https://hyperfocusam.com/en/cases/china-travel-service-ai-tourism/
- Language: en
- Author: Sam Wong (黃力桐), https://hyperfocusam.com/
- 中文版: https://hyperfocusam.com/cases/china-travel-service-ai-tourism/ (Markdown: https://hyperfocusam.com/cases/china-travel-service-ai-tourism/index.md)

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China Travel Service (Hong Kong) · Corporate AI training · Travel

The programme, "Innovative Applications and Strategies of AI Agents in Culture and Tourism", ran three sessions covering itinerary design, customer-feedback analysis, social content, posters and video, and an AI customer-service persona.

- **When** 18 July 2025
- **Audience** Middle managers and key younger staff
- **Format** Three 45-minute interactive sessions in Cantonese at the Tsim Sha Tsui East headquarters

## The brief

The company belongs to the mainland China Travel Group and works in a mainland tool environment. A course built on the usual Western tools would not carry back to their desks.

## How it was designed

1. DeepSeek for text and analysis, Jimeng for images, Kling for video. The first session taught a prompt template of role, task, background and format.
2. All nine exercises came with complete prompts in a participant handbook that could be copied and used after the session.

## What came out

- **3** sessions
- **9** hands-on exercises
- Afterwards the company discussed a follow-on executive AI-roadmap programme with Sam.

Next step

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