Field record / verified
Case Notes
Delivered engagements, with receipts. Named where the client is already public; described where they are not.
Deep dives
a major Hong Kong bank
Multi-session corporate AI training program
1,530 banking professionals across 13 countries
- 9.2/10 programme score
- 5 sessions
- "Finally, AI training that's actually useful!" — participant
A multi-session program designed and delivered for banking teams — prompt craft applied to real banking workflows, measured after every session.
Read the full case →a Hong Kong food manufacturer (一間香港食品製造商)
Department-by-department AI Pioneer Program
100+ staff across 6+ batches
- 4.48/5 measured evaluation (n=29)
- Repeat engagements: HR, Sales & Marketing, Manufacturing, Finance, R&D, executive team
One of Hong Kong's most recognizable food brands took AI department by department — each batch scoped to that team's actual work, each measured, each leading to the next.
Read the full case →Chow Tai Fook
AI workshop program with innovation judging
Multiple sessions plus final judging
- 5 teams shipped complete go-to-market proposals in under 3 hours
Workshop series for one of Asia's largest jewellery groups, ending in a build sprint: five teams, three hours, five complete go-to-market proposals.
Read the full case →HKCT (Hong Kong College of Technology)
From a 400-staff development day to a 24-month AI Learning Community
~400 staff, two years running
- Whole-institution staff development keynote, invited back the following year
- 24-month AI Learning Community commitment
What started as a staff-development keynote became an institutional commitment: a 24-month learning community with monthly sessions.
Read the full case →The ledger
DotAI Academy
Cantonese public classes + AI Builders bootcamp
AI Builders bootcamp cohort 1: 25 in-person seats sold out
Adaptig Train-the-Trainer
Global trainer cohorts
Multiple cohorts delivered, including sessions taught remotely from Tokyo
HKPC — E-commerce Innovation Expo 2026
Panel: AI × MarTech — Save Time, Sell More
Panel alongside speakers from major AI and e-commerce platforms
US businesses via partner referral network
Remote 1:1 executive AI coaching
Remote sessions across US time zones
an international toy company
Tiered staff AI training program
5 sessions delivered across two tiers
Read the full case →一間香港食品製造商 — CSR kids AI workshop
Charity AI workshop for children
義教 — volunteer teaching, co-organized with the food manufacturer
The Asia arm of Europe's largest pet-supplies retailer
SPARK Productivity + SPARK Creativity workshops
Two structured workshops, lead trainer on-site
A Hong Kong secondary school's parent association
"AI and the Future" parent workshop
Solo Cantonese delivery, grant-funded
DotAI × OpenClaw
Launch livestream + AI agent classes
Launch keynote, two hands-on agent classes, one alumni clinic
Read the full case →a global advertising group (Hong Kong)
Firmwide AI awareness webinar
Level 1 AI awareness session delivered firmwide
Novajoy
AI Creativity + Showroom Builder workshop series
Completion certificates issued
YPO — The AI Advantage Summit, Los Angeles
Summit keynote + AI magic show
Live AI demonstrations on stage at the Skirball Cultural Center
A major Hong Kong jewellery retailer
Two-session training: AI in design, AI in operations
Separate curricula for the design team and the operations team
A Hong Kong bank
Corporate AI training
Delivered in partnership with a statutory training body
A leading Asia e-commerce SaaS platform
Two-day corporate AI training
Delivered for a tech-sector team building for online merchants
China Travel Service
Corporate AI training
AI applied to tourism-industry workflows
Read the full case →What people said
Enterprise training
Finally, AI training that's actually useful!
The workshop transformed how our teams think about AI — from abstract concept to practical tool they can use on Monday morning.
Hands-on exercises with different AI models made the session immediately applicable to our daily work.
Thank you for the practical sharing and for sharing your vision and experience with others in the field. Very encouraging.
Our team was energized by learning the latest AI tools — the hands-on format made it immediately relevant to our design process.
The Pioneer Program didn't just teach us AI — it changed how our department approaches new technology. We went from cautious observers to internal champions.
Public classes
I absolutely loved this lesson — very useful! Sam did a fantastic job explaining NotebookLM using a real-life example, making it easy to understand since we encounter similar situations all the time.
Sam is deeply experienced and professional. The way he teaches vibe coding, Stripe integration, and website deployment — he knows the full stack inside out. 100% recommend this course!
Sam explains things so clearly. I love this kind of computer-lab style class where you practice hands-on and actually remember what you learned.
Sam's teaching approach goes from shallow to deep, taking care of students at different levels.
Sam breaks down complex content with structure and analogy — you can tell he genuinely cares about making AI accessible.
I was impressed that Sam tested a brand-new AI tool (Gemini 3.0) overnight and shared it with us the next morning. Every cohort brings fresh knowledge and a new thinking framework.
DotAI Academy
Both instructors did a great job of delivering compelling content. People always come first.
Very comprehensive and practical experience sharing with hands-on in-class exercises using AI tools.
The instructors' passion, knowledge and experience in AI, and their selflessness to share with participants.
Practical session with clear explanations from the tutor. The classroom setup was excellent.
The 5-part SEO automation blog workflow was amazing. It felt like real work, not a textbook exercise. The patience and step-by-step guidance made all the difference.
Vibe coding section was crystal clear, well-structured class overall.
Written up in full
- Three models, one branch, zero deploymentJul 2026
- A Year of AI Training at a Hong Kong Food Company: Six Departments, Twenty SessionsJun 2026
- One Jewellery Brand, Two AI Trainings in Two Days: Design, Then OperationsJun 2026
- I Built an AI Chatbot in 2 Weeks. Here's What Broke on Turn 3.Mar 2026
- Claude Code Mastery: The Full Blueprint — My Actual SystemMar 2026
- Three AI Gaps in an E-Commerce Team Already at 70-80% AdoptionMar 2026
- How to Design a 6-Session AI Pioneer Program That Actually Changes BehaviorMar 2026
- Teaching a Utility Company the 7 Levels of AI AgentsDec 2025
- How PolyU's Finance Team Built an AI Workflow That Actually WorksMay 2025
- What 75 Minutes of AI Training Can and Can't Do for 400 EducatorsApr 2025
- Three Layers of a Better Prompt: What HKJC's Management Trainees Actually PracticedApr 2025
- What Happens When 50 Engineers Get 45 Minutes with AIMar 2025