TEACHING PRACTICE
One of my trainer graduates won a global luxury brand. Then the client came back.
Published:
In January 2026, I was the main Hong Kong trainer for Adaptig's Hong Kong train-the-trainer cohort. Its members already taught or consulted. They came to learn how to run practical AI workshops for companies.
A certificate proves very little. When I wrote about how to choose a train-the-trainer programme, I told readers to ask every provider, including us, one question: how many of your graduates actually deliver paid work?
This is one answer.
She won the client on her own
One of my graduates, a Hong Kong-based trainer, won a global luxury brand as her own client. In late August 2026, she delivered Adaptig's Spark AI workshops for the brand's teams over two days.
The client relationship was hers, and so was the delivery.
My part: coaching her preparation
Before the workshops, we worked through her preparation together. Two decisions mattered most:
- Choosing the exercises. We picked the ones that fit the way the client works inside the company, with the tools its staff can actually use.
- Adapting one prompt. We changed it so it would run safely inside the client's own environment.
Large companies rarely use AI the way a public class does. They have approved tools, locked-down settings and their own rules about data. A good corporate workshop starts from that setup, not from the trainer's favourite demo.
What changed for her
After the two days, she told me she had gained the confidence to push further. She even tried out the client's own coding-assistant agent.
That is the change I look for in a new trainer. She moved from delivering the material to exploring what the client's own tools can do.
The client came back
Then the client asked for more. She has sold a follow-on 2-hour online deep dive on Microsoft Copilot, and the first session runs in early November 2026.
A first workshop shows that a trainer can deliver. A second booking shows that the client saw enough value to come back.
What this says about training trainers
The goal of a train-the-trainer programme is not a graduation day. The goal is trainers who win clients, deliver well and get asked back, without the person who trained them in the room.
After graduation, my job changes. I stop teaching the whole curriculum and start coaching on the next client: which exercises fit, what to adapt, and what to leave out.
You can read how the Adaptig trainer cohorts are run in the case study. If you teach or consult and want to deliver AI workshops yourself, see AI train-the-trainer in Hong Kong.
FAQ
Did Sam Wong deliver the luxury brand's workshops?
No. The graduate won the client and delivered the workshops herself. Sam Wong coached her preparation: which exercises to use, and how to adapt one prompt for the client's environment.
What did the client book after the first workshops?
A follow-on 2-hour online deep dive on Microsoft Copilot. The first session runs in early November 2026.
Which cohort did the trainer graduate from?
Adaptig's Hong Kong train-the-trainer cohort, which started in January 2026. Sam Wong was its main Hong Kong trainer.
Sam Wong (黃力桐) is a co-founder and Director of Academy at Adaptig. He designs AI training for teams and trains the trainers who deliver it.