Case studies
Each case describes one engagement: who it was for, how the training was designed and what came out of it.
A major Hong Kong bank
The bank wanted staff across departments to use AI in everyday work, using external public data only. Sessions ran from documents and creative work to data analysis, in Cantonese and English.
The College of Surgeons of Hong Kong
The College ran two evenings of AI learning for its Fellows and surgical trainees. The first evening was a demonstration; on the second, surgeons worked hands-on—reading papers, preparing slides and documents—while separating what AI can help with from judgements that remain the surgeon’s.
Hong Kong College of Technology
In April 2025 I gave an AI talk to about 400 staff at HKCT’s Staff Development Day. I then proposed an “AI Learning Community”, and the college signed a 24-month agreement: a WhatsApp AI question-and-answer group plus a monthly workshop, which started in March 2026. The college invited me back to its April 2026 Staff Development Day, and the work later extended to its public “AI+” short courses.
Chow Tai Fook
Chow Tai Fook's Hong Kong product development teams have worked with me three times since 2024: an AI image-generation workshop in 2024, a full-day creative AI workshop in September 2025, and an AI-and-design-thinking programme in January 2026. I designed the 2026 programme and taught it: interviews across six teams first, then design and project-management colleagues mixed into cross-functional groups that went from market research to a complete design proposal, pitched by each group, in one afternoon.
YPO · Los Angeles
On 5 November 2025 two YPO chapters in Los Angeles held a joint AI day at the Skirball Cultural Center. In the afternoon I co-led one of the hands-on AI Creativity workshops; in the evening I co-presented the 45-minute AI Show with my Adaptig colleagues Mateo Romano and Thomas Romano. I ran the tools at the lectern, building a fictional steakhouse from scratch: market research, website, investor deck and an AI customer-service agent.
Garden
Garden, the Hong Kong food manufacturer, started with HR, then extended the programme to sales and marketing, manufacturing operations, finance, purchasing, R&D and senior management. Each cohort practised on exercises built around its own work, using fictional data only.
Arup University
Arup University, Arup's internal learning institute, invited Sam to run a lunchtime session for the Hong Kong team. The practice used Arup's own work: Copilot to draft a video script for an engineering project, then Canva's AI features to turn the text into visuals.
Adaptig trainer programme
Sam is the lead Hong Kong trainer in Adaptig's trainer programme and teaches the creativity and preparation sessions for its global cohorts. Graduates go on to run their own workshops.
Hong Kong Productivity Council
Sam is a registered speaker with the Hong Kong Productivity Council. In 2026 he spoke at a FutureSkills public seminar on what AI agents mean for HR strategy, and joined a panel on AI and marketing technology at the E-commerce Innovation Expo.
The Hong Kong Jockey Club
The Club's Management Trainee Programme rotates future leaders through departments. Over two days, trainees practised the three-layer Text-to-Impact framework on memos, briefings and stakeholder emails.
China Travel Service (Hong Kong)
The programme, "Innovative Applications and Strategies of AI Agents in Culture and Tourism", ran three sessions covering itinerary design, customer-feedback analysis, social content, posters and video, and an AI customer-service persona.
CLP Power
Sam taught the third module of CLP's two-day programme, for its marketing, sales and customer-insight teams. Participants started from the seven levels of AI agents, then built agents through five case studies. Other trainers taught the first day.
These case studies are a few of 90+ engagements since January 2025. See the track record
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