About Sam Wong

From executive assistant to AI product manager to corporate trainer, I have kept returning to the same question—how can we help people do their work better?

I co-founded Adaptig and lead its Academy. My training starts with a real working situation, gives people room to try things for themselves, and helps them bring that learning back to their teams.

Programmes I designed have reached 2,000+ people in 20+ countries. Online: 100,000+ livestream views.

• Promise · Delivery · Proof · Demand: a four-part test for any training programme. The verdict follows the weakest link.
• Agent = Chatbot + Tools + Brain: a chatbot predicts words; give it tools to act and a brain to plan and remember, and it becomes an agent.
• Six concerns: Tools, Availability, Abilities, Speed, Security and People. Almost every question professionals ask about AI falls into one of these six.
• Three Cs: Communication, Context Engineering and Community, the structure of a hands-on AI evening.
• Outside lab vs your own machine: a cloud AI tool is like sending a sample to an outside lab, because your data leaves the building; a local model is like a machine in your own department.
• 7i roadmap: Infrastructure, Impact, Income and Investment, supported by Information, Interest and Institution, a roadmap for building your own agentic operating system.
• Reading vs writing rule: use NotebookLM when you are reading, and Copilot when you are writing.
• SOBER: Style, Object, Background, Enhancement and Retouch, the Adaptig image-prompt framework I designed.

• Master’s degree in public history, The Chinese University of Hong Kong, with a focus on records and knowledge management.
• Executive assistant to the president of the group behind Sharper Image, the Los Angeles consumer-electronics brand, and FAO Schwarz, the century-old American toy brand.
• Executive assistant to the CEO of RENPHO, then AI product manager and Leader of the AI Division.
• Co-founded Adaptig, where he is Director of Academy and trains the trainers in its network.